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A new sales record for Porsche Asia Pacific in 2010The Panamera and the new Cayenne boost Porsche sales while the sports cars remain strong
Singapore. 2010 has been an exciting year for Porsche Asia Pacific. Based on the year end closing figures (1 January to 31 December 2010), Porsche Asia Pacific Pte Ltd has set a new record with total sales of 2,265 vehicles. An 89% increase in comparison to 2009.
Christer Ekberg, Managing Director of Porsche Asia Pacific Pte Ltd, said: “The ever-increasing demand for our cars is a clear indication that Porsche is growing in Asia, not only gaining strength from the sports car segment, especially the iconic 911, but also broadening our existence and business through the Panamera that was introduced in late 2009 as well as the new Cayenne that arrived in mid 2010.”
The rising sales trend in 2010 was largely affected by the strong performance in South Korea with total sales of 705, Taiwan with 543 and Singapore with 403 vehicles. Sales in Malaysia and the Philippines have almost doubled to 143 and 145 vehicles respectively in 2010. Thailand and Vietnam are continuing to grow, contributing 79 units and 41 units to the total regional sales. Brunei, French Polynesia, Indonesia, New Caledonia and Sri Lanka comprised more than 9% of the regional sales and could develop very positively.
The excellent sales figures are attributed to the new Cayenne model range. Despite a phasing-out period for the previous generation, 732 units were delivered to customers in the region. This is a 46% increase in comparison to the previous year. The Panamera also showed a powerful performance with 690 cars delivered in 2010.
Despite the challenging conditions facing the sports car market worldwide, Porsche Asia Pacific has successfully shown once again that the sports car segment is growing in the region. Top of the line 911 derivates such as 911 Turbo and Turbo S contributed to a total 911 sales increase of 49% to 516 vehicles whereas the Boxster and Cayman model range totalled up to 327 vehicles, which is an increase of 43% compared to 2009.
Due to the strong increase in sales volume, leading to increased after sales and training support, and consequently growing number of employees, Porsche Asia Pacific has relocated to a new office to meet these demands. The new address is:
20 McCallum Street, #12-01
Tokio Marine Centre
About Porsche Asia Pacific Pte Ltd
Porsche Asia Pacific Pte Ltd commenced operations on October 1st, 2001 and was founded to give Porsche closer ties with Asia Pacific markets that are becoming increasingly important and to support our importers. Porsche Asia Pacific supports the operation of 12 countries: Brunei, French Polynesia, Indonesia, Malaysia, New Caledonia, the Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand and Vietnam.
Note for this press release
Not for release, publication or distribution in the United States, Australia, Canada or Japan. These materials do not constitute an offer of securities for sale or a solicitation of an offer to purchase securities in the United States, Germany or any other jurisdiction. Securities may not be offered or sold in the United States absent registration or an exemption from registration under the U.S. Securities Act of 1933, as amended. Porsche Automobil Holding SE does not intend to register any securities in the United States or to conduct a public offering of any securities in the United States.
Porsche Asia Pacific PR
Public Relations and Media
Phone: +65 66454 908
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