Great eminence does not come from making grand statements. Sometimes a single appearance suffices. For the 911 Turbo, this occurred at the 1974 Paris motor show. This vehicle’s power and presence proved to be a sensation.
In times of an oil crisis and automotive restraint, Porsche showed uncompromising attitude. Based on a systematic approach. With the first production turbocharged sports car. The world held its breath. And does so whenever a new 911 Turbo makes its début. And it’s the same this time.
Once again, our engineers have achieved something really special. Staying true to the 911 Turbo and its resolute lineage of development – and yet simultaneously reinventing it.
How so? Well, the design retains its distinctiveness. In terms of the details, however, there is a touch more precision, power and aggressive attack. We also turned the ostensibly unsurpassable performance potential of the 911 Turbo up a notch. With the new Connect Plus module, the 911 Turbo explores new avenues in digital.
Essentially, it’s a sports car. But not just any sports car. For us, it will always be the sports car. The perfect expression of our brand and engineering philosophy. A combination of breathtaking performance and intelligent efficiency.
And so it still holds true that the 911 Turbo is no end in itself. It is an idea that embodies one thing above all else: longevity. For us, strong performance in the future is just as important as here in the now.
Past, present, future: the 911 Turbo is a vehicle with looks that leave us speechless. Quickening the pulse of time. Without gimmickry. Without taking over the limelight. Without needing to be loud.
The fact remains that many may shake the throne, but there can only be one upon it.